Cookies Policy
Learn how we use cookies and tracking technologies to improve your experience on our Website.
Effective Date: June 4, 2026
1. Introduction
EI SPORTS LLC (“Exercise Innovation,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on our website at exerciseinnovation.net (the “Website”). This Cookies Policy explains what cookies are, the types of cookies we use, why we use them, and how you can manage your cookie preferences.
By continuing to use the Website after being presented with our cookie consent banner, you consent to the use of cookies as described in this policy. You may adjust your preferences at any time through the cookie consent banner or your browser settings.
2. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website operators information about how the site is being used.
2.1 Session Cookies vs. Persistent Cookies
- Session Cookies — These are temporary cookies that are stored in your browser's memory only during your browsing session. They are automatically deleted when you close your browser. Session cookies help the Website remember your actions during a single visit.
- Persistent Cookies — These cookies remain on your device for a set period of time or until you manually delete them. Persistent cookies help the Website remember your preferences and settings for future visits.
2.2 First-Party vs. Third-Party Cookies
- First-Party Cookies — These are cookies set directly by exerciseinnovation.net. They are used for essential website functionality, user preferences, and session management.
- Third-Party Cookies — These are cookies set by external services and providers that we integrate with, such as Google Analytics, Stripe, and YouTube. These cookies are governed by the privacy policies of the respective third parties.
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
Essential cookies are strictly necessary for the Website to function properly. Without these cookies, core features of the Website would not be available. These cookies cannot be disabled through our cookie consent banner.
Essential cookies are used for:
- User authentication and secure login through Clerk.
- Session management to maintain your logged-in state as you navigate the Website.
- Security features to protect against cross-site request forgery (CSRF) and other threats.
- Payment processing security through Stripe during checkout.
- Load balancing and server performance to ensure the Website loads correctly.
3.2 Functional Cookies
Functional cookies allow the Website to remember choices you have made and provide enhanced, personalized features. While not strictly necessary, these cookies significantly improve your experience.
Functional cookies are used for:
- Remembering your language, region, and display preferences.
- Maintaining your login status across visits so you do not need to log in every time.
- Storing form data to reduce the need to re-enter information.
- Enhancing user interface elements based on your previous interactions.
3.3 Analytics Cookies
Analytics cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. We use Google Analytics to gather this data.
Analytics cookies are used for:
- Tracking which pages are visited and how long visitors spend on each page.
- Measuring bounce rates, referral sources, and user navigation patterns.
- Understanding audience demographics and geographic distribution.
- Identifying trends and areas for improvement in the Website's design and content.
Data collected through analytics cookies is anonymized where possible and is used solely for internal analysis and service improvement.
3.4 Marketing Cookies
Marketing cookies are used to track visitors across websites and to display relevant content and advertisements. Our current use of marketing cookies is minimal.
Marketing cookies may be used for:
- Tracking email campaign engagement through Mailchimp, including whether you opened an email or clicked a link.
- Delivering relevant content based on your interests and past interactions with the Website.
- Supporting potential future advertising campaigns, if applicable.
If we expand our use of marketing cookies in the future, we will update this policy and provide you with clear consent options.
4. Third-Party Cookies
The following third-party services may place cookies on your device when you use the Website. Each service is governed by its own privacy and cookie policies:
| Service Provider | Purpose | Cookie Examples |
|---|---|---|
| Clerk | Account authentication, session management, and secure login | Session tokens, authentication state |
| Stripe | Secure payment processing and fraud prevention during checkout | Payment session cookies, security tokens |
| Google Analytics | Website traffic analysis, user behavior tracking, and performance monitoring | _ga, _gid, _gat |
| Mailchimp | Email marketing campaign tracking and engagement measurement | Email tracking pixels, campaign cookies |
| YouTube | Embedded video player functionality and video playback preferences | VISITOR_INFO1_LIVE, YSC, GPS |
| Supabase | Application session management and backend data synchronization | Session tokens, authentication cookies |
5. Cookie Consent and Management
When you first visit the Website, a cookie consent banner will be displayed, giving you the option to:
- Accept All Cookies — Allow all categories of cookies, including essential, functional, analytics, and marketing cookies.
- Reject Non-Essential Cookies — Allow only essential cookies that are strictly necessary for the Website to function.
- Customize Preferences — Choose which categories of cookies you wish to allow (functional, analytics, marketing) while essential cookies remain active.
You can change your cookie preferences at any time by accessing the cookie consent banner through the cookie settings link in the Website footer.
5.1 Managing Cookies Through Browser Settings
You can also manage cookies through your web browser settings. Below are instructions for the most commonly used browsers:
- Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. Choose your preferred cookie settings, including blocking third-party cookies or clearing cookies when you close the browser.
- Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data. Choose your preferred level of cookie blocking, including standard, strict, or custom protection.
- Apple Safari: Go to Preferences > Privacy > Cookies and website data. Choose to block all cookies, prevent cross-site tracking, or manage website data individually.
- Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. Choose your preferred level of cookie blocking and manage exceptions.
Please note that disabling or blocking certain cookies may affect the functionality of the Website. Essential cookies cannot be disabled, as they are required for the Website to operate correctly.
6. How to Opt Out
In addition to managing cookies through the consent banner and browser settings, you can opt out of specific tracking technologies:
- Google Analytics Opt-Out — You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
- Third-Party Opt-Out Tools — You can manage advertising and tracking preferences through industry opt-out tools such as the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.
7. Do Not Track Signals
Some web browsers transmit “Do Not Track” (DNT) signals to the websites you visit. The Website currently does not respond to DNT signals, as there is no industry-standard protocol for how websites should handle DNT requests. If a universal standard for DNT is established in the future, we will review and update our practices accordingly.
8. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies we use, the third-party services we integrate with, or applicable legal requirements. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the revised Cookies Policy.
For information about how we collect and use your personal data more broadly, please review our Privacy Policy.
9. Contact Us
If you have any questions or concerns about this Cookies Policy or our use of cookies and tracking technologies, please contact us:
EI SPORTS LLC
15985 Canal Road
Clinton Township, Michigan 48044
Effective Date: June 4, 2026
EI SPORTS LLC · 15985 Canal Road, Clinton Township, Michigan 48044